Our Pathetic Convenience Litigious World

"[Ramirez] is like many consumers who seek to stretch their money as far as possible when buying groceries. [But because of the time claim, she] paid more for the Product than she would have paid and would not have purchased it or paid less had she known the truth."

"Consumers seeing 'ready in 3½ minutes' will believe it represents the total amount of time it takes to prepare the Product, meaning from the moment it is unopened to the moment it is ready for consumption."

"However, the directions outlined above show that 3-and-a-half minutes is just the length of time to complete one of several steps. Consumers seeing 'ready in 3½ minutes' will believe it represents the total amount of time it takes to prepare the Product, meaning from the moment it is unopened to the moment it is ready for consumption." 

"However, the directions outlined above show that 3-and-a-half minutes is just the length of time to complete one of several steps."

Lawsuit charge against Kraft Heinz Co.

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Just when you think you've seen/heard it all. The world has become addicted to 'time-saving' convenience foods to the point of excluding whole foods, a social issue that has become so commonplace people would have no idea how to put a simple meal together on their own, using natural, unprocessed foods and with the assurance that they are aware of all the ingredients involved for a good nutritional meal.That addiction to 'saving time' and preparing a food product whose ingredients the manufacturers have substantially altered to enable swift meal completion and instant serving has served to contort beyond recognition what is considered  healthful food consumption.

But now that the public has a source of pre-prepared food products in a wide range of presentations and preparations widely accepted as representative of a good wholesome diet, someone comes along with a complaint that the speed with which the food manufacturer claims its product can be prepared is deliberately erroneous. Preparation becomes tediously onerous if it leaps from 3-1/2 to 5 minutes.  On that narrow spectrum of dissatisfaction, that a processed food product takes longer than the advertised 3-1/2 minute preparation time, a lawsuit has been launched seeking compensation of no less than $5 million from the company involved.

As a puerile, vexatious waste of time, energy and court time, appealing to the cupidity of those involved hoping to extort millions from a food company -- not on the disputed basis of the quality of the ingredients but on the matter of any few minutes over the advertised 3-1/2 purported minutes of preparation -- a totally absurd lawsuit has been launched. Those involved quite obviously do not see themselves as ridiculous, but supremely entitled.

Velveeta's microwaveable macaroni and cheese product's advertised 3-1/2-minute preparation time really taking an additional minute or perhaps even two has devastated the expectations of Amanda Ramirez of Hialeah, and totally devalued the product. Claims made through two law firms collaborating on the lawsuit that the advertising deliberately 'hoodwinked' trusting customers of the product. With rolling eyes 'spare-me' reactions from most sane people, those involved in the lawsuit are pursuing a scam of their own, albeit one they consider to be perfectly legal and no doubt imperfectly reasonable. 

Ms. Ramirez's lawyers posit that had she been fully aware that the 3-1/2-minute preparation time was under-rating the entire time required to prepare the product for consumption, she would never have bought the product. This proposed class-action lawsuit is portrayed as championing the rights of consumers whom false advertising traps them into buying products that fail to live up to the manufacturers' claims of quick-and-easy convenience.

One William Wright of the Wright Law Office in West Palm Beach, along with Spencer Sheehan of Sheehan & Associates in Great Neck, N.Y. have seen an opportunity, much as do ambulance-chasers, to launch a lawsuit. Sheehan has a background of one whose website urges the public to become involved with issues they feel may be 'unsolvable'. He is known for suing food manufacturers claiming they mislead consumers. Over 400 lawsuits have been filed by this man alone.

According to National Public Radio, he has "almost single-handedly caused a historic spike in the number of class-action lawsuits against food and beverage companies". The complaint filed in Miami District Court against the Kraft Heinz Co. on behalf of the lead plaintiff and any others who might wish to enlist themselves in the lawsuit, claims the premium price of $10/99 for eight 2.39-oz cups is supported by the claim that the snack takes a mere 3.-1/2 minutes to prepare. since on the evidence that 3-1/2 minutes is insufficient time to allot to preparation, the company must be guilty of fraud.